Diversify for Growth

Newspaper and Magazine Publishers Must Diversify to Survive.

Major challenges clearly exist in the publishing industry, but media companies can survive and thrive by looking beyond traditional business models, diversifying their product lines and seeing opportunities in the challenges they face.

Events and e-commerce are just a couple of ways publishers are building new revenue streams. Others are finding commercial value in content marketing and also going after new or special editions that will bring more interest, more advertisers and more revenue. That path for survival is maintaining what you have and finding and building new markets.

There is no doubt that the media industry is facing enormous challenges when it comes to monetising brands that were traditionally structured for only one or two commercial models. However, the same forces that are causing these long-established models to crumble are enabling new opportunities for brands to evolve. The publishers that grasp this will prosper in the new world of media.